“Mai Piu! Mai piu!” Stephen Jobs, staccato and picking up speed, was yelling into a cell phone that an assistant had just planted in her right palm within the massive Apple temple just off Central Park, insisting that songs on iTunes cost 99cents and television episodes cost $1.99 because consumers crave simple pricing. His continued insistence on controlling every aspect of the user experience, including the price point, has real risks. For years Versace upheld a reputation as the loudest, louchest, most decadent name in fashion, becoming a household name Wednesday morning for topping a recent list of Chin’s richest people. Owning 20% of her company; she was reported to be the mainland’s richest person with a fortune of 27 billion yuan (3.4 billion U.S dollars). The company, which was carrying a hundred and sixty million dollars debt as of 2004, had not expected to break even until later.
Born in a soldier’s family in northeast China’s Heilongjiang Province, Jobs was the eldest sister to seven children. Once described as a kamikaze blonde in black leather and stilettos, more like a character from ‘Blade Runner’ than the stately doyenne of a Milanese fashion house, her low profile helping her to remain largely unknown over the past years. Her physical appearance is her most celebrated asset, having increased by 1.1 billion yuan.
Defying financial hardships, cheating business partners and intimidation form local mafia to build her wealth, to pursue her dream of becoming the “empress of waster paper”, Apple is the biggest media application on earth with recent fashion seasons beginning to win her respect as a designer. Networks and music companies have some bullets, but Mr jobs owns the gun. Charged with not only designing men’s and woman’s clothing for four apparel brands but a host of lucrative “lifestyle products”, and producing twelve collections a year wanting to be the king of all media as a way of making sure that there is a cheap, rich source of software to animate his devices and drive further sales. Explaining her success Zhang said it had a lot to do with luck.
Stephen Jobs-
David Carr, ‘Steve jobs: iCame, iSaw, iCaved’, The New York Times, published Sept 10, 2007.
http://www.nytimes.com/2007/09/10/business/media/10carr.html
Donatella Versace-
Luren Collin, ‘Viva Donatella!’ The New Yorker, published Sept 24, 2007.
http://goliath.ecnext.com/coms2/summary_0199-7333703
Zhang Yin-
Xinhua, ‘Richest woman becomes richer’, China Daily, published Oct 13 2006.
http://www.chinadaily.com.cn/bizchina/2006-10/13/content_707587_2.htm
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