Within Donatella's office I wanted to explore the idea that her company is very much media and opinion driven. Versace is a loud and dominant brand within the high fashion industries, providing luxury products for the elite. So her office needed to be a place of public display and an advertisement of what the brand is offering, as well as be able to function as a working office of a successful profit making company.
The office consists of many open spaces, translucent walls and public viewing platforms. This was to portray that much of Donatella's power comes from the media and the public themselves.
She needed space to display the different fashion rages for the public to view, a marketing strategy. Donatella and her designers also needed spaces to be able to observe and create these luxury products.
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